Whilst this Sunday has been made up of daffodils and mother's day dinners - last Sunday saw me taking part in my first wedding fair with Cupcakes & Bakes.
It was lovely to share a stand during what turned out to be quite a daunting task, for moral support and company throughout the day. Saying that - we both made an effort to get around and meet other suppliers. Everyone was lovely, in particular Laura Power and Penelope Gibson who were on the stands either side of us, and Glow Love Lights who I met on my walk around. I also saw a friendly face in Stefanie Trower who I had worked with on a photo shoot before.
The Cotswold Style wedding fair took place at the town hall in Cheltenham, which in itself is a stunning venue. This meant plenty of room for a stage to showcase the wedding dresses in regular catwalk shows, and a huge variety of suppliers. It was therefore important to stand out, and we were quite pleased with the results of our white crafty chic wedding fair stand. Paper pom poms, white crates and flowers decorated our display of wedding stationery examples, cupcake displays and websites showcased on our laptop/Ipad.
In particular, and whilst I don't wish to blow my own trumpet (too much), our mini-leaflets went down a treat. The gesso paper stock made it look like quality pieces that people wanted to touch, unfold and (hopefully) keep. It was also a great ice-breaker and bridged the gap between a business card and our websites. I think a few first-timer tips may be in order...
1. Think about the overall look of your stand - choose a theme and stick to it. Remember you'll need something that ties in with your offering but makes you stand out in a competitive space.
2. Create different 'levels'. Paper pom poms that hung at the bottom of the table, and boxes/crates on the top created different levels to catch the eye.
3. Be brave, get up and around and introduce yourself to other suppliers. Who knows who you'll work with in the future...
4. Ipads/small laptops are perfect to showcase your digital offering.
5. Bring pick up pieces, be it business cards or mini-leaflets. It was a useful way to introduce yourself without seeming too forward.
Now I don't pretend to be a pro but hopefully these thoughts help some other first-timers, and here are some pictures from the event itself...